YT Industries was founded by Markus Flossmann in 2008 to give riders everywhere direct access to high-performance bikes with exceptional value. The brand’s name stands for “Young Talent” and reflects our approach to everything we do: No matter the age or skill level, it is never too late to feel younger, ride better, and to LIVE UNCAGED.

Today, YT is the leading direct-to-consumer mountain bike brand offering a wide range of high-quality products from Downhill and Enduro, to Trail and Gravel bikes that dominate everywhere from Red Bull Rampage to a trail near you.