The Bentonville Christmas Parade Heading to TV
As a gift to the community, Emmy-nominated DWTN Now is preparing to bring the magic of the 2025 Bentonville Christmas Parade to televisions across Northwest Arkansas.
The DWTN Now: 2025 Bentonville Christmas Parade Highlight Show will capture all the sparkle, sound, and spirit of this year’s unforgettable celebration. The special broadcast brings viewers curbside to the parade route, offering a front-row seat to the most charming moments, behind-the-scenes stories, and community pride that will fill Main Street and the Downtown Bentonville Square. Audiences can watch on Arkansas CW on Christmas Eve (12/24/25) from 9:30–10:30 p.m. and again on Christmas morning (12/25/25) from 8:00–9:00 a.m. on ABC 40/29 for a heartwarming holiday experience the whole family can enjoy.
The DWTN Now: 2025 Bentonville Christmas Parade Highlight Show is powered by an award-winning production team dedicated to capturing every detail of this year’s celebration. Hosted by Dana Schlagenhaft and Aaron Nolan, the special is guided by the steady vision of Executive Producer Lisa Brence and the sharp storytelling of Executive Editor Kyle Yazzie—a team known for elevating local stories with heart, polish, and energy.
““For the fourth year, we’re excited to share the parade on television for the entire region to watch,” said Dana Schlagenhaft, Executive Director of Downtown Bentonville Inc. “It’s such a fun tradition and a gift we love giving to our community. You can spot friends, family, and neighbors along the route and really feel the togetherness of the event—and if the cold kept you from attending in person, this is your chance to enjoy the parade from home.”
To deliver the most immersive viewing experience yet, the Jackson+Appleton production team (Branson, MO) features a full multi-camera setup, including a 12-foot jib camera sweeping above the crowds and performers, and a drone camera capturing a stunning bird’s-eye view of the parade’s two-mile route. From street-level details to cinematic overhead shots, viewers will feel as if they’re right along the barricades of Main Street.
This year’s broadcast is made possible by these amazing partners who help make this holiday magic possible: Cadillac of Bentonville, PepsiCo, Albanese, OP Games, Benebone, Hershey, and Motto by Hilton by Bentonville Downtown.
DWTN Now is proudly produced by the nonprofit Downtown Bentonville Incorporated.