Skip to Main Content

 View All News

First Friday Returns with ‘First Friday Live’

Bentonville, AR -  Downtown Bentonville Inc.’s First Friday presented by Walmart is making its return on April 3rd under the new season-long theme ‘First Friday Live.’ The free, family-friendly festival will have a fresh focus on live music, performance, and immersive entertainment.

April’s takeover sponsor, Bloom Nutrition is bringing the boost to First Friday with a Root Beer Float–themed experience. Bloom will showcase its new Root Beer Float Pop alongside Bloom Sparkling Energy, with samples available and Root Beer Float sodas served from 2:00–4:00 p.m. 

Get ready to dive into a night of nonstop fun as downtown Bentonville transforms into an interactive playground! From classic carnival games that bring out everyone’s competitive side to the crowd-favorite Foam Dunk Tank (yes, you will want a turn), there’s excitement around every corner.

Young adventurers can take on the Kids Parkour Experience hosted by Miller’s Youth Sports, while families explore hands-on activities and surprises from community partners throughout the entire event. Whether you’re playing, splashing, or cheering from the sidelines, First Friday is packed with moments you won’t want to miss.

Make plans to eat and shop downtown during First Friday! Enjoy a wide variety of local restaurants and unique shops throughout the day. And for quick bites, food trucks will be set up in the event footprint from 11:00 a.m. to 9:00 p.m.

Full First Friday stage schedule:

  • Jakob Alexander (5:00–5:30 PM)
  • Perry Ryan Theater Co. (5:40-5:50 PM)
  • The Sons of Otis Malone (6:00–7:15 PM)
  • Arkansauce (7:30–9:00 PM)

Please remember that roads directly around the Bentonville Square will be closed to accommodate the crowds. Use our interactive parking map at downtownbentonville.org/explore/parking to help navigate parking downtown. DBI recommends carpooling or arriving early to explore downtown shops and restaurants

Downtown Bentonville Inc. is a nonprofit that produces the event and would like to give a big THANK YOU to community partners: the City of Bentonville, Visit Bentonville, and the Walton Family Foundation.

ABOUT DOWNTOWN BENTONVILLE INC.

Downtown Bentonville Inc. works to promote community and enhance the Downtown Bentonville experience for everyone.