Fall season arrives for October First Friday
BENTONVILLE, Ark. — Downtown Bentonville Inc. will close out the 2026 First Friday Live presented by Walmart season with one final celebration for the year on Friday, October 2, bringing live music, local vendors, food trucks, interactive experiences, and more to the Bentonville Square and surrounding streets.
DBI extends a special thank you to Walmart, the season-long sponsor of First Friday Live, as well as community partners the City of Bentonville, Visit Bentonville, and the Walton Family Foundation for their continued support.
This month, we’re excited to bring a trio of female country artists called Just Jayne to the First Friday stage out of Nashville, Tenn. They have toured with prominent artists such as Billy Currington and Tyler Hubbard. They were also named Taste of Country’s 2026 Artists to Watch.
October’s First Friday will feature takeover sponsors Werther’s and Benebone, with both brands hosting activation areas on the Square featuring giveaways and interactive experiences.
The festivities will begin with food trucks opening at 11 a.m. followed by a complimentary yoga class presented by Yoga Story from 12:00–1:00 p.m. on the Bentonville Square. The class is open to all ages and experience levels.
First Friday vendor booths will be open from 3:00–9:00 p.m., filling the Bentonville Square and surrounding downtown streets with more than 100 local artists, makers, businesses, nonprofits, and community organizations.
The final First Friday Live main stage lineup will feature:
- 5:00 - 5:20 p.m. — Perry Ryan Theater Co.
- 5:20 – 5:30 p.m. — Kids Dance Off
- 6:00 – 7:30 p.m. — The Mixtapes
- 7:45 – 9:00 p.m. — Just Jayne
October’s food truck lineup includes:
- Who Cut the Cheese — Grilled cheese, lemonade, and more
- Rolling Taco — Mexican cuisine
- Carsten’s — Carnival favorites and treats
- Downtown Dawgs — Hot dogs
Attendees can also explore downtown Bentonville’s many restaurants throughout the day. For a full list of downtown dining options, visit downtownbentonville.org/explore/eat.
First Friday takes place throughout downtown, with the Bentonville Square serving as the heart of the celebration. Several streets surrounding the Square will close during the event to accommodate vendors, entertainment, and attendees.
Visitors are encouraged to consider carpooling, biking, or walking downtown when possible. Those driving are encouraged to arrive early to find parking and make the most of their time downtown. More information about downtown parking is available at downtownbentonville.org
About Downtown Bentonville Inc.
Downtown Bentonville Inc. is a nonprofit organization dedicated to fostering a vibrant, welcoming, and thriving downtown Bentonville through community events, business support, placemaking, advocacy, and initiatives that enhance the downtown experience for residents and visitors.