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Celebrate the Land of the Free During July First Friday

Downtown Bentonville Incorporated is ready to make this First Friday Presented by Walmart extra patriotic! DBI is partnering with the City of Bentonville and Bentonville Parks & Recreation for the ultimate Fourth of July celebration, “Land of the Free!”

First Friday runs from 3:00pm to 9:00pm on the Bentonville Square, directly followed by the City of Bentonville's An Evening at Orchards Park fireworks display! Fireworks will begin at 9:30 PM.   

Get ready for a classic patriotic, backyard picnic vibe! Bring the family and enjoy old-fashioned favorites like sack races, tug of war, patriotic bingo, cornhole, and firework-themed chalk art.

Think you’ve got what it takes to compete in a traditional eating contest? Don’t miss the Hot Dog Eating Contest from 5:45–6:00 PM! Sign-ups will be open at the DBI Information Booth from 4:00–5:00 PM.

Food trucks open at 11:00AM for the lunch hour and remain open until 9:00PM. Be sure to check out Carstens Concessions, Kona Ice, Chelle's Burger Joint, and Rolling Taco. If you’re searching for a sit-down meal, make sure you come early to check out the great restaurants that call our downtown area home.  

Here’s the full First Friday schedule:

4:30-4:45 PM - Perry Ryan Theater

5:00-9:00 PM - Product Sampling

4:50-5:00 PM - Flag Ceremony with Cub Scout Pack 525

5:00-5:45 PM - Erin Detherage Band beginning with the National Anthem

5:45-6:00 PM - Hot Dog Eating Contest

6:00-6:50 PM - AP Electric Band

7:00-9:00 PM - Funk Factory

9:00         PM - Orchards Park Fireworks 

July First Friday will be divided into two distinct zones: Venture Village, sponsored by Deep Roots Health Center, and Travelers Trail, sponsored by McLarty Daniel. Each zone will be packed with fun vendors and activity booths for you to explore. Tune into your sense of adventure and community, and get ready for a stellar time!

A special thank you to our monthly Takeover Sponsor, Liquid IV. The Liquid I.V. Hydrators are bringing the drip to First Fridays, handing out samples of the Hydration Multiplier® in nostalgic summer flavors like Cotton Candy, Popsicle® Firecracker, Sugar-Free Rainbow Sherbet, and Raspberry Lemonade. Swing by the booth to stay refreshed and keep your hydration levels high while enjoying the festivities.

Please remember that roads directly around the Bentonville Square will be closed to accommodate the crowds Use our NEW, interactive parking map at downtownbentonville.org/explore/parking to help navigate parking downtown. 

We also want to give a big THANK YOU to community partners: the City of Bentonville, Visit Bentonville, and the Walton Family Foundation.

ABOUT DOWNTOWN BENTONVILLE INC.

Downtown Bentonville Inc. works to promote community and enhance the Downtown Bentonville experience for everyone.