What to Expect: July First Friday
We are thrilled to have Walmart back as our presenting sponsor for the 2026 season. We also want to give a big THANK YOU to our incredible community partners, including the City of Bentonville, Visit Bentonville, and the Walton Family Foundation.
We're thrilled to bring an exciting lineup of activities and entertainment to the Bentonville Square for America 250 at First Friday Live. You can expect live music, a special flyover, interactive contests, local vendors, delicious food, and so much more. Whether you're visiting for a few hours or spending the entire day downtown, there's something for everyone to enjoy.
A special thank you goes out to Monster Energy, our Takeover Sponsor for this First Friday celebration! Be sure to stop by their activation area throughout the event to grab some exclusive goodies, enjoy fun experiences, and see what surprises they have in store.
1. First Friday Schedule
Food Trucks
11:00 AM – 9:00 PM
Yoga on the Square with Yoga Story
12:00 PM – 1:00 PM
Start your First Friday with a complimentary yoga class on the Bentonville Square. All ages and experience levels are welcome. Bring your mat, blanket, towel, and plenty of water for a relaxing and energizing afternoon session.
First Friday Vendor Booths Open
3:00 PM – 9:00 PM
Main Stage Schedule
5:05 PM – Dance Contest presented by Bazooka Brands
5:15 PM – Most Patriotic Contest
5:25 PM – Watermelon Eating Contest
5:40 PM – Perry Ryan Theater Performance
6:00 PM – 7:10 PM – Live Music by That 70's Band
7:15 PM – Special Flyover
7:30 PM – 9:00 PM – Live Music by National Park Radio
2. Explore 100+ Vendors
One of the most exciting parts of First Friday is exploring the incredible variety of vendors throughout Downtown Bentonville. With over 100 vendors you'll discover:
- Local artists and handmade goods
- Specialty foods and unique treats
- Local businesses and service providers
- Clubs, nonprofits, and community organizations
- Pet services and health providers
- Interactive experiences and family-friendly activities
Whether you're shopping, browsing, supporting local businesses, or simply exploring, you'll find something new around every corner.
3. Don't Miss the Food Trucks!
Come hungry and enjoy some amazing local food truck favorites throughout the day, including:
- Downtown Dogs
- Carsten's
- Hibachi Express
- Kona Ice
From savory meals to sweet treats, there's plenty to satisfy every craving while you enjoy the festivities.
4. Parking & Event Information
First Friday takes place throughout Downtown Bentonville, centered around the Square. To accommodate the event, several roads near the Square will be closed during festivities.
We recommend carpooling, biking, walking, or arriving early to take advantage of available parking and enjoy all that Downtown Bentonville has to offer. Take time as well to explore local shops, restaurants, and attractions before and during the event!
Feel free to come and go throughout the day, or stay for the full First Friday experience!
5. Stay Connected
Don't miss a moment of the celebration! Follow @DowntownBentonville for event updates, sneak peeks, behind-the-scenes content, and live coverage throughout the day.
Be sure to tag us in your photos and videos! We can't wait to celebrate with you at First Friday as we honor Independence Day, community spirit, and America's 250th birthday!
See you on the Square!